Airport Business Analytics

The objective of this course is to introduce participants to some of the essential tools and techniques used to support data-driven decision making in organizations with applications to the airport industry. Seminar themes take a holistic approach to cover key quantitative tools with applications in economics, finance, marketing, operations, and other airport functional areas. Topics include predictive analytics based on regression techniques, airport financial analysis through a battery of key performance indicators as well as the rudiments of air transport demand forecasting.

Upon completing this course, participants will:

  • Understand basic statistical nomenclature related to airports and air transport demand
  • Apply analytical techniques - descriptive statistics, correlations, regression analysis and interpret the results
  • Apply analytical techniques using computer-based applications
  • Develop an understanding of Key Performance Indicators based on financial data to measure business performance
  • Apply standard traffic forecasting tools in Microsoft Excel
  • Airport statistical nomenclature and concepts for international comparability
  • Getting to know your data with descriptive statistics; Basic marketing research techniques
  • Empirical applications in economic theory: correlation versus causation and interpreting elasticities
  • Measuring business performance: internal versus external benchmarking
  • Developing and Interpreting Key Performance Indicators from economic and financial data
  • Analysing revenue, cost and profitability indicators; constructing the weighted average cost of capital
  • Global analysis of the economic and financial characteristics of the airport industry
  • Measuring seasonality and de-seasonalizing time series data
  • Airport traffic forecasting methods for the short medium and long term
  • Classroom
    Any airport and related area professional.
  • Airport Analysts, Statisticians and Economists
  • Airport Finance Directors and Managers
  • Airport Marketing and Research Managers
  • Airport Operations Directors and Managers
  • Airport Consultants and related professionals
  • Civil Aviation Authority Officials
  • World Business Partners and other aviation experts
  • Members: $1575
  • Non-members: $2280
  • 5 Days

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    Airport Business Analytics

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