Airport Business Analytics

The objective of this course is to introduce participants to some of the essential tools and techniques used to support data-driven decision making in organizations with applications to the airport industry. Seminar themes take a holistic approach to cover key quantitative tools with applications in economics, finance, marketing, operations, and other airport functional areas.  Topics include predictive analytics based on regression techniques, airport financial analysis through a battery of key performance indicators as well as the rudiments of air transport demand forecasting.

Upon completing this course, participants will:
Understand basic statistical nomenclature related to airports and air transport demand
Apply analytical techniques - descriptive statistics, correlations, regression analysis and interpret the results
Apply analytical techniques using computer-based applications
Develop an understanding of Key Performance Indicators based on financial data to measure business performance
Apply standard traffic forecasting tools in Microsoft Excel
Airport statistical nomenclature and concepts for international comparability
Getting to know your data with descriptive statistics; Basic marketing research techniques
Empirical applications in economic theory: correlation versus causation and interpreting elasticities
Measuring business performance: Internal versus external benchmarking
Developing and interpreting key performance indicators from economic and financial data
Analysing revenue, cost and profitability indicators; constructing the weighted average cost of capital
Global analysis of the economic and financial characteristics of the airport industry
Measuring seasonality and de-seasonalizing time series data
Airport traffic forecasting methods for the short medium and long term
Any Airport and related area professional
Airport Analysts, Statisticians and Economists
Airport Finance Directors and Managers
Airport Marketing and Research Managers
Airport Operations Directors and Managers
Airport Consultants and related professionals
Civil Aviation Authority Officials
World Business Partners and other aviation experts
Members: $1525 Non-members: $2280
5 Days


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